Mistakes to Avoid with SEO
Search Engine Optimization is a lot of work, but it can also be a lot of fun. It’s important to know the mistakes to avoid with SEO in order to succeed with your website and get found by more people on Google. Kalamazoo SEO will help you avoid any unnecessary mistakes.
Write original content that is still relevant now, and will be in the future. Use keywords strategically but don’t overuse them. You want people to find your site on Google when they search for a specific topic, not just because you used all of their keywords once or twice.
Change things up! Your website should always have fresh new content so that it doesn’t get stale after being online for awhile. The web has evolved more than we can imagine since the first websites were launched 25 years ago — make sure you keep up with what’s important today so that you’re successful tomorrow.
Make good use of social media sites like Facebook and Twitter if possible by posting updates as often as appropriate about your business. Don’t forget to have a strong call to action that will entice your visitors! Make it easy for them to click the links you want them too and use language which compels people to take an action (even if its just leaving feedback). If they’re interested in what you offer, show them how much easier it is than going somewhere else or waiting on hold with customer service.
Have patience! SEO takes time but don’t wait until everything has changed before updating and improving things — be proactive about finding solutions when Google changes their algorithm by adding keywords here and there into content over time so that ranking isn’t always affected as much. Don’t get discouraged easily: One of the most important things in SEO is to make sure you are proactive and consistently updating the content on your website.
Avoid any kind of spam: Spamming out blog posts, comments or social media updates with links can get your site flagged by Google for penalties like a manual penalty that will lower its ranking.
Add snippets (excerpts) to all pages so that visitors know what they’ll find if they click through those links. This helps them decide whether it’s worth their time to read more about the topic at hand before clicking away from your page!
Think mobile optimization too – over half of people who use the internet do so via smartphones and tablets now, which means having smaller screens where text might be difficult to read.…